Welcome into the World of Westlake
● A successful motorsport team relies on Westlake Sport RS from ZC Rubber
● Premiere with show drift in the pre-programme of the Nürburgring 24-hour race
● Video highlights partnership and importance of tyres in drifting
Drifting is one of the most spectacular and demanding disciplines in motorsport. One of its most popular players worldwide is the Red Bull Driftbrothers team. The successful German motorsport team now relies on Westlake Sport RS tyres from ZC Rubber for its two 1,000 hp BMW M4s. The leading Chinese tyre manufacturer with its Westlake Performance Tyres brand is the team's new official supplier and tyre partner. ZC Rubber is a top ten tyre manufacturer in the world.
The new co-operation celebrated its premiere at this year's ADAC RAVENOL 24h Nürburgring. In the pre-programme of the legendary race, the Red Bull Driftbrothers completed a show drift in their newly tyred BMW cars, causing a buzz among the record-breaking crowd. Due to the high track temperatures, the Westlake Sport RS tyres were particularly challenged. The choice of tyres generally plays a decisive role in drifting, as maximum consistent grip and control are required for the high-precision manoeuvres.
The partnership between ZC Rubber and the Red Bull Driftbrothers is set up for the long term and offers both sides numerous added values. Providing the team with tyres will, among other things, serve technological development based on feedback from driver Elias Hountondji. In addition, ZC Rubber wants to use the partnership to further increase awareness of the Westlake brand on the European market. The demonstration of the quality and performance of the products and technologies under extreme conditions is also a clear signal to the OEM and replacement market in Europe.
Henry Shen, Deputy General Manager of Zhongce Rubber Group (ZC Rubber): “We’re proud to be the tyre partner of Red Bull Driftbrothers. Their trust in WESTLAKE, especially the performance of our SPORT RS on the demanding drift circuit, is a powerful endorsement. This partnership is built on a shared drive to push boundaries, and we’re excited to support their passion with our technology on the global stage.”
Elias Hountondji, driver and engineer of Red Bull Driftbrothers: “We are very excited about the partnership with Westlake Performance Tyres and ZC Rubber. Tyres are crucial for our sport. They have to withstand extreme abuse while providing a consistently high level of grip right to the end. The Westlake Sport RS is the perfect choice for this. It is extremely stable across the entire temperature range and the entire tread depth. Even with a very low tread pattern, you still have complete confidence as a driver.”
The partnership was initiated by the Munich marketing agency “die agentour”, which is also in charge of communicative activation.
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| Westlake Performance Tyres is the official tyre partner of the Red Bull Driftbrothers | Premiere at the ADAC RAVENOL 24h Nürburgring2025 |
The Westlake Sport RS tyresfrom ZC Rubber
Elias Hountondji, driver and engineer of the Red Bull Driftbrothers (right)
Video about the new partnership and the importance of tyres in drifting:
Photos and video for editorial use, photo/video credit: ZC Rubber
About Red Bull Driftbrothers
The Red Bull Driftbrothers team are among Europe’s most successful professional drift teams. With over a decade of pro-spec drifting under their belt, they have accumulated over 110 international competition starts and more than 90 podium finishes. They have built a legacy of performance and innovation in the world of motorsport. Known for executing world-firsts — like drifting the entire Nürburgring Nordschleife or joining the Oracle Red Bull Racing Formula 1 team for many show runs around the globe — they push the boundaries of what’s possible behind the wheel of a drift car. In partnership with Westlake Performance Tyres, the Red Bull Driftbrothers team continues to redefine grip, speed, and precision on the global stage.
Website: www.redbulldriftbrothers.com
Instagram: www.instagram.com/redbulldriftbrothers
About Westlake Performance Tyres
WESTLAKE is a premium brand under the umbrella of Zhongce Rubber Group Co., Ltd. (ZC Rubber), one of the world’s Top 10 tyre manufacturers. With a strong global presence in around 200 countries and regions, WESTLAKE is recognised for delivering high-performance tyre solutions across a wide range of applications, including passenger car, SUV, truck & bus, off the road and agricultural. The brand is particularly acclaimed for its innovation in tread design, durability, and handling performance, making it a trusted choice for both professional drivers and everyday users.
Website: www.westlaketyre.com/eu/
Facebook: www.facebook.com/westlaketyreglobal/
Instagram: www.instagram.com/westlaketyreglobal/
LinkedIn: www.linkedin.com/company/westlaketyre/
About ZC Rubber
ZC Rubber, headquartered in Hangzhou, China, operates multiple world-class manufacturing facilities and advanced R&D centers around the globe. Committed to excellence in quality, safety, and sustainability, ZC Rubber continuously invests in cutting-edge technology to drive innovation across its diverse portfolio of brands.
Website: www.zc-rubber.com
Facebook: www.facebook.com/zcrubber
LinkedIn: www.linkedin.com/company/zcrubber/
Instagram: www.instagram.com/zcrubberglobalofficial/
