Welcome into the World of Westlake
Bologna, Italy | May 24, 2025 – WESTLAKE has unveiled its latest tire lineup engineered specifically for European roads, marking a major highlight of the company’s presence at Autopromotec 2025. Designed to meet the continent’s rigorous performance and safety standards, the new offerings span passenger, all-season, and commercial segments, featuring several A- and B-rated wet-grip models.
Passenger & All-Season
● WESTLAKE ZuperFlex Z-137 (A-rated wet grip): Delivers exceptional wet-road braking and handling, ideal for Europe’s rainy summer conditions.
● WESTLAKE Zuper 4S Z-411 (B-rated wet grip): All-season tire built for year-round versatility and dependable traction.
Commercial
● WESTLAKE Gen II Series (WSL2, WDL2, WSA2, WAM2 on display): Commercial truck tires built with PSCT (Pre-strain Contour Theory), BWT (Belt-Wrap Technology), and Ultra Hybrid Formula compound to deliver outstanding durability, fuel efficiency, extended service life, and reliable safety for fleet operators.
The WESTLAKE Gen II Series is already on the market, with other models scheduled for phased release across Europe in 2025 and early 2026.
“Every tire we showcased at Autopromotec demonstrated our dedication to Europe’s regulatory standards and real-world driving needs,” said Leo Liao, European Sales Director of ZC Rubber. “We’ve shown how WESTLAKE not only meet but anticipate the evolving demands of European consumers and professionals.”
With its latest WESTLAKE offerings, ZC Rubber strengthens its commitment to the European market—delivering tires that meet the region’s highest standards for safety, performance, and reliability. The company continues to innovate with purpose, supporting the diverse mobility needs of European drivers and fleets alike.
