March 30 , 2018
GARDENA, Calif. — Westlake tire has struck a sponsorship deal with Major League Baseball's San Diego Padres for the 2018 and '19 seasons together with Tireco Inc, Westlake dealer in U.S.
The sponsorship includes a signage package, on-site activation and hospitality opportunities for dealers and VIPs, aiming to improve the brand image and brand influence in the local market. The Opening Day of baseball match was March 29 at Petco Park. Millions of consumers in the in Southern California and Padres' fans throughout the country via television broadcasts.
“Baseball is one of the most popular sports in U.S and it provides perfect platform for us to introduce our tire brand to more customers in local market. It’s a pleased cooperation between two teams.” Westlake said.
"We're proud to associate ourselves with the San Diego Padres organization," Andrew Hoit, Tireco's vice president of sales and marketing. "We're excited for Opening Day and the opportunity to connect with loyal Padres fans for the entire 2018 and 2019 regular seasons."
For Westlake tire, it is not the first try in sports marketing. Westlake tire has also been twice supported Roman “Chocolatito” Gonzalez, Flyweight world champion. “In the year 2018, Westlake will take various marketing activities to greatly improve the brand influence around the world including the sponsorship, advertising and mass media and also support our dealers to offer the customized marketing for local market.”